AI powered Digital Marketing Certification Course
AI based Digital Marketing is the industry standard for launching an IT career into today’s digital world.
Course Highlights
- Three month Duration
- 4.8 Google reviews
- Senior trainers
- Internship Certificate
- Emerging institute
- Placement ready
- Hiring Partners
- Course Certificate
- Guest Lectures
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AI powered Digital Marketing Certification Course
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Course Roadmap
Select Your Course
Choose the course and delivery method that suits your learning preferences.
Get Trained & Prepare
Attend the training sessions and use the provided material to solidify your understanding.
Schedule Your Exam
Pick a convenient date and time for your online exam.
Take the Exam
Complete the exam online in a comfortable and secure environment.
Earn Your Accreditation
Pass the exam and receive your certification.
Enjoy Your Certification Benefits
Align IT with your business goals and enjoy a certification.
Program Highlights
Top Notch Faculty
Learn from Industry experts who are working live environment with 15+ years of experience
Network of hiring managers
A network of hiring managers to build strong relationships with companies seeking qualified candidates
Customized projects
Allows students to tailor their learning experience to their specific career goals.
Industry focused curriculum
Industry ready curriculum built in collaboration with hiring manager to fulfill the industry needs
AI powered Digital Marketing Course Overview
AI-based digital marketing leverages artificial intelligence to enhance, optimize, and automate various aspects of marketing. This approach can revolutionize how brands reach their audiences, improve engagement, and drive conversions. Below are some content ideas you can use or expand upon for AI-driven digital marketing initiatives:
- Content Creation and Optimization
- Personalization and Targeting
- Predictive Analytics and Insights
- Automated Advertising
- Chatbots and Conversational Marketing
- Social Media Management
- Customer Journey Mapping and CRM
- SEO and SEM
- Marketing Automation
- Advanced Analytics and Reporting
AI-powered digital marketing is highly beneficial as it enhances efficiency, accuracy, personalization, and results across various marketing activities.
Our Success Stories
Tools You Will Learn
Python
Power BI
Tableau
Generative Ai
Machine Learning
MySQL
Statistics
Large Language Model
What Skills Will You Learn?
Search Engine Optimization (SEO)
Learn how to optimize websites and content to rank higher in search engine results, driving more organic (free) traffic.
Social Media Marketing (SMM)
Master strategies for promoting brands and engaging audiences across platforms like Instagram, Facebook, LinkedIn, and Twitter.
Content Marketing
Understand how to create valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Email Marketing
Gain skills to design and run email campaigns that build customer relationships and boost conversions.
Pay-Per-Click Advertising (PPC)
Learn to create and manage paid ad campaigns on platforms like Google Ads and Facebook Ads to drive immediate traffic and sales.
Web Analytics and Data Analysis
Become proficient in using tools like Google Analytics to track website performance and customer behavior, helping optimize marketing strategies.
Affiliate Marketing
Understand how to set up and manage affiliate programs where others promote your products for a commission, expanding your reach.
Video Marketing
Learn how to create and promote video content effectively on platforms like YouTube and TikTok to engage modern audiences.
Marketing Automation Tools
Get trained in tools like HubSpot, Mailchimp, or Active Campaign that automate repetitive marketing tasks to save time and improve efficiency.
Month On Month Journey
Step-by-Step Mastery: From Basics To Internship
Introduction
- What is ITIL®?
- ITIL® 4 Certification Journey
- Course Objectives
- About the Course
Module 1
Key Concepts of Service Management
- Concept of Value
- What Do We Mean by Value?
- Definition of Value
- What is an Organization?
- How is Value Created Between Organizations?
- Service Relationships
- Providers and Consumers Co-Create Value
- Stakeholder and Service Consumer Roles
- Stakeholders
- Service Provider Organizations
- Service Consumer Organizations
- Other Stakeholders
- How is Value Created?
- Service Consumer Roles
- Activity
- Service Offerings
- What is a Product?
- What is a Service?
- What is a Service Offering?
- Creating Value with Services
- Value Co-Creation
- Service Provider
- What are Service Consumers?
- What are Products and Services?
- Definitions
- What are Service Relationships?
- What is the Meaning of Service Provision?
- What is Service Consumption?
- Service Relationship Management
- How Organizations Co-Create Value?
- Service Relationship Model
- Value, Outcomes, Costs, and Risk
- Definitions
- What Can Be Described as Utility and Warranty?
- Review and Reflect
- Quiz
Module 2
Key Concepts of ITIL® 4
- Four Dimensions of Service Management
- Holistic Approach to Service Management
- Four Dimensions of Service Management
- Organizations and People
- What the Dimension Includes?
- What is Culture, and Why is it Needed?
- What a Supportive Culture Requires?
- What to Pay Attention to?
- Organizational Complexities
- Information and Technology
- Things to Consider
- Partners and Suppliers
- Organizations and their Partners and Suppliers
- Forms of Cooperation
- What Goes into Supplier Strategy?
- What is a Value Stream?
- Value Streams and Processes
- Questions to create, deliver and improve
- Activity
- ITIL® Service Value System
- ITIL® SVS
- ITIL® SVS Inputs
- Governance
- Challenges of Silos
- Need for Continual Improvement
- Applying the SVS
- Service Value Chain
- Introduction to the ITIL® Service Value Chain
- Opportunity Vs Demand
- Converting Inputs into Outputs
- Service Value Chain, its Practices, and Value Streams
- Activities
- Review and Reflect Quiz
Module 3
Guiding Principles
- Introduction to the Guiding Principles
- What is a Guiding Principle?
- Focus on Value
- How Value is Perceived?
- CX and UX
- How Would You Apply this Principle?
- Start Where You Are
- Assess Where You Are
- Role of Measurement
- Applying the Principle
- Progress Iteratively with Feedback
- Role of Feedback
- Use of Feedback Loops
- Iteration and Feedback Together
- Collaborate and Promote Visibility
- Communication and Visibility
- Key Collaboration Pairs
- Promote Visibility
- Think and Work Holistically
- Keep it Simple and Practical
- Judging What to Keep
- Conflicting Objectives
- Applying the Principle
- Optimize and Automate
- Road to Optimization
- Using Automation
- Applying the Principle
- Activity: Case Studies
- Using the Guiding Principles
- Guiding Principles in Context
- Guiding Principles Your Examples
- Principle Interaction
- Applying the Guiding Principles
- Guiding Principles: Task
- Principle Interaction
- Review and Reflect Quiz
- Extension Activity 2
Module 4
ITIL® 4 Management Practices
- Purpose of the ITIL® Practices
- Management Practices
- 34 ITIL® Management Practices
- General Management Practices
- Service Management Practices
- Technical Management Practices
- Overview of Eight ITIL® Practices
- Eight Practices
- Information Security Management
- Contribution of Information Security Management to SVC
- Relationship Management
- Supplier Management
- Evaluating and Selecting Suppliers
- Contribution of Supplier Management to SVC
- IT Asset Management
- Contribution of IT Asset Management to SVC
- Service Configuration Management
- Contribution of Service Configuration Management to SVC
- Monitoring and Event Management
- Contribution of Monitoring and Event Management to SVC
- Deployment Management
- Approaches for Deployment
- Contribution of Deployment Management to SVC
- Release Management
- Contribution of Release Management to SVC
- Key Management Practices – Part 1
- What is an Incident?
- Incident Management Guidance
- Incident Management Tools
- Incident Updates
- Types of Incidents
- Collaboration
- Swarming
- Third-Party Products and Services
- Incident Management Contribution to SVC
- Service Request Management
- What is a Service Request?
- Steps for Request Fulfilment
- Request Processes and Procedures
- Service Request Management Contribution to the SVC
- Methods of Fulfilling Requests
- Service Desk
- Automation
- Task: Service Desk ‘Pitch’
- Service Desk Provisions
- Service Desk Support
- Service Desk Skills
- Service Desk Contribution to the SVC
- Key Management Practices – Part 2
- Problem Management
- Phases of Problem Management
- Identifying a Problem
- Problem Control
- Workaround
- Error Control
- Links to Other Practices
- Interfaces
- Problem Management Contribution to the SVC
- Continual Improvement
- Applying Continual Improvement
- Continual Improvement Model
- What is the Vision?
- Where are We Now?
- Where do We Want to Be?
- CSFs and KPIs
- How do We get There?
- Take Action
- Did we Get There?
- How do We Keep the Momentum?
- Methods to Continually Improve
- Continual Improvement Activity
- Tracking
- CI Responsibility
- Continual Improvement Contribution to the SVC
- Key Management Practices – Part 3
- Service Level Management
- Activity
- Service Level Agreements
- Key requirements for SLAs
- Watermelon SLA Effect
- Customer Engagement
- Customer Feedback
- Metrics
- Service Level Management Contribution to the SVC
- Change Enablement
- Define Change
- Scope of Change Enablement
- Change Authority
- Types of Change
- Scheduling
- Change Enablement Contribution to the SVC
- Review and Reflect
- Quiz
- Activities
- Course Review
- What’s Next?
Module 5
We've got answers
Frequently asked questions
Quick answers to questions you may have. Make an informed decision before embarking on your learning journey.
Digital marketing refers to promoting products or services online using digital channels like search engines, social media, email, and websites.
It helps businesses reach a global audience, track campaign performance, personalize messaging, and achieve cost-effective results compared to traditional marketing.
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
Digital marketing uses online channels for targeting, interaction, and tracking, while traditional marketing relies on offline channels like print, TV, and radio.
Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results for relevant keywords.
It can take 3 to 6 months to see significant results, depending on the competition and the quality of the strategy.
Keywords are phrases or terms users type into search engines to find information. Targeting relevant keywords improves search visibility.
- On-page SEO: Optimizing website content, HTML, and structure.
- Off-page SEO: Building backlinks, improving domain authority, and external factors.
It depends on your audience:
- Facebook and Instagram: Wide demographic.
- LinkedIn: B2B and professional networking.
- TikTok and Snapchat: Younger audiences.
- Twitter: News and real-time updates.
Posting frequency varies by platform, but consistency is key. For example:
- Instagram: 3–5 times per week
- Twitter: Daily or multiple times
- LinkedIn: 2–3 times per week
Key metrics include:
- Engagement rate (likes, shares, comments)
- Follower growth
- Click-through rates (CTR)
- Conversion rates
Content marketing involves creating and distributing valuable, relevant content to attract and retain an audience. Examples include blogs, videos, and infographics.
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