ITIL 4 Foundation Certification Course

Module 2: Fundamentals of Amazon Ads

• Lesson 2.1: Understanding Keywords and Targeting
  • Types of keywords (broad, phrase, exact match)
  • Negative keywords
  • Product targeting vs. audience targeting
• Lesson 2.2: Creating Your First Sponsored Products Campaign
  • Step-by-step campaign creation
  • Choosing products to advertise
  • Setting budgets and bids
• Lesson 2.3: Sponsored Brands and Sponsored Display Ads
  • Creating Sponsored Brands campaigns
  • Setting up Sponsored Display Ads
  • Differences and benefits of each ad type

Module 3: Advanced Amazon Advertising Strategies

• Lesson 3.1: Analyzing Ad Performance
  • Key metrics: ACOS, ROAS, CTR, CPC, CVR
  • Using Amazon’s reporting tools
  • Custom reports and data export
• Lesson 3.2: Bid Management and Optimization
  • Automated vs. manual bidding
  • Bid adjustments based on performance data
  • Using placement reports for bid adjustments
• Lesson 3.3: Advanced Targeting Techniques
  • Using Amazon’s Audience Insights
  • Product targeting strategies
  • Competitor targeting

Module 4: Optimizing and Scaling Your Campaigns

• Lesson 4.1: Campaign Optimization
  • Optimizing keywords and ad copy
  • A/B testing for ad creatives
  • Budget allocation strategies
• Lesson 4.2: Scaling Your Ad Campaigns
  • Identifying scalable campaigns
  • Expanding to international markets
  • Using Amazon DSP for programmatic advertising
• Lesson 4.3: Troubleshooting and Best Practices
  • Common issues and solutions
  • Ad policy compliance
  • Best practices for long-term success

Module 5: Case Studies and Real-World Applications

• Lesson 5.1: Case Studies of Successful Campaigns
  • Analysis of top-performing campaigns
  • Lessons learned and key takeaways
• Lesson 5.2: Practical Workshops
  • Hands-on campaign creation and optimization
  • Real-time feedback and Q&A sessions

Module 6: Certification and Future Trends

• Lesson 6.1: Amazon Advertising Certification
  • Preparing for Amazon Advertising Certification exams
  • Practice tests and study guides

Additional Resources

• Bonus Lesson: Tools and Software for Amazon Ads
  • Overview of third-party tools like Helium 10.

Final Project

• Capstone Project: Creating and Managing a Comprehensive Amazon Ad Campaign
  • Students will create, manage, and optimize a full ad campaign
  • Presentation of results and strategies used

Finding Client for Freelancing

• How to find freelance clients on LinkedIn who needs these servers
  • Creating and Optimizing Linkedin Page.
  • Using Apollo.io tool.
  • Using Sales Navigator
  • How to build ICP
  • How to Build Buyers Persona
  • How to build personalized messaging.
  • Building funnel marketing